with Individualized Video Powered Experiences
with Individualized Video Powered Experiences
Patients, and prospective patients, are now demanding digital experiences tailored to their needs.
Healthcare Consumers want relevant, individualized content
ANSWER: Personalized Video - At Scale
VIDEO is now acknowledged as the most effective medium for explaining complex topics and establishing and emotional connection
Providing relevant knowledge to healthcare consumers creates trust and confidence to take next best action at critical points on their healthcare journey
Today’s consumer wants a healthcare experience that mirrors the ease, convenience, and transparency of their banking, retail, and other purchasing experiences set by digital leaders. But the challenges to deliver digital customer experiences in healthcare are real; a few examples:
Major healthcare payers like Anthem, Aetna, United Healthcare and EmblemHealth who use video-powered experiences are experiencing significant gains: a 40% reduction in calls and a 55% increase in digital engagement.
Patients have Voice, Patients have Choice. They want to trust in their provider to provide relevant, easy to understand information.
Simplify and Streamline Overwhelming Content - Create Focus on What's Really Important leading to desired behavior.
Help Me Understand, Help Me Trust, Give Me Options. If I understand, I am willing to pay - even if over time.
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