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The Consumer Engagement Challenge in Healthcare
Consumer Brands Have Found a Solution
Video Powered Experiences for Patients
Video is the Consumer Medium of Choice
VIDEO is now acknowledged as the most effective medium for explaining complex topics and establishing and emotional connection
Providing relevant knowledge to healthcare consumers creates trust and confidence to take next best action at critical points on their healthcare journey
Outcomes
Why Video-Powered Experiences
Today’s consumer wants a healthcare experience that mirrors the ease, convenience, and transparency of their banking, retail, and other purchasing experiences set by digital leaders. But the challenges to deliver digital customer experiences in healthcare are real; a few examples:
- Prioritizing key moments along the patient journey,
- Determining the best medium and delivery channel for patient communication,
- Affordably building and scaling creative with an ability to update as business needs of the your healthcare organization change, and
- Accessing data (while remaining HIPAA compliant) to deliver relevant messaging to each member and/or patient.
Proven Results
Major healthcare payers like Anthem, Aetna, United Healthcare and EmblemHealth who use video-powered experiences are experiencing significant gains: a 40% reduction in calls and a 55% increase in digital engagement.